Transform Your Event Marketing Into Measurable Growth

Harness data-driven strategies to maximize event marketing ROI and drive success

Ready to maximize your budget and finally understand ROI from conference attendance and hosted events? Get in touch for a free consultation.

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Working with top GTM teams

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Who We Are

We are an event intelligence consultancy dedicated to your go-to-market success.

We are your partner in event marketing, taking on projects to help you maximize your event channel.

We help organizations overcome challenges in selecting, managing, and maximizing the impact of the right industry in-person events to attend or host. Here are some real-life examples of what we have uncovered and delivered:

$2.3M Budget

Validated and secured a $2.3M event budget including a 10% increase, demonstrating clear ROI and strategic value.

25% Efficiency Boost

Adjusted event budgets to deliver a 25% improvement in overall efficiency.

$300K Pipeline Value

A flagship event generated $300K from a $150K investment, achieving a 100% ROI.

150% ROI

A $200K investment in events delivered $500K in total pipeline value, achieving a 150% ROI.

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What We Do

Crafting Data-Driven Strategy

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Event Data Analysis

Gather and analyze data from every aspect of your events, creating actionable insights for smarter strategies.

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Event Selection & Strategy

Using predictive analytics, identify high-impact events that align with your goals, ensuring efficient use of time and budget.

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Custom Forecasting Models

We design tailored forecasting tools to predict outcomes like lead generation and ROI, helping you make confident, data-driven decisions.

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Post-Event Analysis

Offering insights to refine strategies, justify spend, and continuously improve outcomes.

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Data-Driven Answers

Unlocking Channel Secrets

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Do customers who attend events have a higher Average Customer Value (ACV), and do they progress through the sales pipeline more rapidly?
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Which events generate the most qualified leads, and how do these leads advance through the pipeline compared to other channels?
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What is the optimal budget allocation across various events to maximize ROI?
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How do different event types (e.g., conferences, company-hosted events) impact customer acquisition costs and long-term retention?
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How do regional events compare in performance, and where should future events be concentrated to optimize engagement and sales cycles?
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Why Shmooze

We have managed $50M in event budgets over three decades.

30
Years Experience
$10B
Pipeline Created
100k+
Events Analyzed
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About Us

Shmooze combines over 30 years of marketing expertise with cutting-edge business intelligence to deliver innovative, data-driven solutions that empower clients to achieve their marketing goals and drive growth.

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Process

Creating a Flywheel of Sustainable Solutions

Performance Metrics
Context Analysis
Brand Strategy
GTM Planning
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Custom Dashboards
ROI Summaries
KPI Tracking
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Partner Insights
Relationship Analysis
Audience Mapping
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Automation
Strategy Templates
Workflow Best Practices